ref: d4n Sep 24-27 2015 ELANCO PHOTO COMPETITION A Vision of Farming - Feeding the Future - Open a 'pdf' of this press release - return to Galleries PR Index

Media Release

Elanco launches “A VISION OF FARMING FEEDING THE FUTURE” photo competition, a creative

platform to explore people’s perspective on modern farming feeding the future

Elanco, the leading animal health and science-based innovation company today announced the

launch of a European-wide photography competition.

By 2050, it is estimated there will be a 60% increase in global demand for a number of food

products, ranging from meat, milk, eggs to crops and cereals. This photo competition explores

peoples perspective on how a modern and innovative farming sector will be able to address this

escalating demand in a sustainable way; it aims to find the most inspiring pictures from the forefront

of todays farming culture in Europe.

Competition entrants which includes the general public, farmers, photographers, nature

enthusiasts and many more are invited to share photographs of animals, landscapes or modern

farm production and management methods which highlight innovation. Participants can upload their

pictures on the competition

Commenting on the initiative, Dr. Ramiro Cabral, Elanco Operations Lead for Europe, Middle East

and Africa said, We wanted to create a platform to challenge people to engage creatively with the

future of food production and modern sustainable farming in Europe. With over 20 Million

households in the EU not able to afford a meal with meat, fish, chicken every second day,1 food

affordability hits us right here in Europe. We believe that collaboration of all stakeholders in the

farming system, together with technological innovations in the production process, will be the key to

tackle food security and affordability in the future.

Elanco launches this competition as part of the ENOUGH movement (

#Feedthe9) which strives to solve one of the greatest issues of our time food security. Elanco

seeks innovative ways to improve food production, in particular proteins, while using fewer

resources. Being able to produce enough nutritious food for the future will allow fewer deaths from

hunger, less disease, less obesity so children grow up healthy, active, smart and strong.

The top 20 photo submissions will be selected by a jury and these will then be available for online

voting, and will be displayed in venues across Europe. The grand prize winner is set to win the prize

of 1,000 euros. The competition will also live on twitter through #FarmtheFuture. For more

information about how to enter, visit the competitions page:

Eurostat, EU-SILC Survey, 2013.



About Elanco

Elanco provides comprehensive products and knowledge services to improve animal health and food-animal

production in more than 70 countries around the world. Elanco values innovation, both in scientific research

and daily operations, and strive to cultivate a collaborative work environment for nearly 7,000 employees

worldwide. Together with their customers, Elanco is committed to raising awareness about global food

security, and celebrating and supporting the human-animal bond. Founded in 1954, Elanco is a division of Eli

Lilly and Company. Our worldwide headquarters and research facilities are located in Greenfield, Indiana.

Visit and to learn more, or join the discussion on Facebook and Twitter